Year
2022
Brand
HWT Gold
Event
HWT Mencari Diva
HWT Mencari Diva is a digital competition designed to spotlight bold, creative female creators through a content-based challenge across TikTok and Instagram Reels. Centered around self-expression and beauty through gold jewelry, the event invited participants from across Indonesia to compete in monthly themes that celebrated style, storytelling, and originality.
Creo supported the execution of this multi-stage competition by managing the overall campaign timeline, ensuring seamless coordination across casting calls, semifinals, and a fully produced Grand Final in Surabaya. From online content flow to the live-streamed finale, every phase was designed to feel aspirational yet accessible for young creators nationwide.
By combining strong digital engagement with high-production brand presence, HWT Mencari Diva evolved from a content challenge into a platform that celebrated confidence, creativity, and modern femininity. The result was a standout moment for the brand and its audience — both online and on stage.
Ready to create a day that
feels like you?
Every unforgettable moment begins with a single step.
Let’s create something truly yours.
